Warren Buffet was once asked : “What is the secret to success?”
He pointed out at a pile of books and said: “Read 500 pages like this every day. That’s how knowledge works. It builds up, like compound interest. All of you can do it, but I guarantee not many of you will do it.”
Successful people read, they read a lot. Just look up your favourite business man, artist, inventor or even army commander.
Now, let me ask you a question:
What would you pay for an hour of your time with Abraham Lincoln, Theodore Roosevelt, Winston Churchill, Warren Buffett or Bill Gates? (or whoever you admire the work of). What do you believe their time is/was worth?
Now, keep that price in mind and let’s come back to books. You can get their biographies, that go really deep into their lives, struggles, successes and how they navigated through the hardships of this world. All of that for under $30. Does that sound like a good deal? Heck yeah.
Writers, masters of strategy, leaders, scientists, inventors or businessmen/women who have learned the hard way how to reach the top are just one book away.
Their knowledge is there, waiting for you to come and grasp it.
Their skills can be your skills, their wisdom can be your wisdom and their experiences can become yours.
You can walk through life making countless mistakes, wasting time, money and energy trying to learn it on your own.
Or you can learn from the masters of the last 5,000 years.
As Bismarck once said, “Fools say that they learn by experience. I prefer to profit by others’ experience.”
Most importantly, books won’t just help you apply principles in business but in any area of your life. Even during war time.
“Thanks to my reading, I have never been caught flat-footed by any situation, never at a loss for how any problem has been addressed (successfully or unsuccessfully) before. It doesn’t give me all the answers, but it lights what is often a dark path ahead.” – General James Mattis
General Mattis fought in the Persian Gulf War, in Afghanistan, in Irak, just to mention a few.
Putting that into perspective, books can help save thousands or more lives.
But you just have to start saving one.
So, the next time you are hesitating to buy a book because of its price, then ask yourself:
Am I saving $30 or investing in myself?